Follow-up #1 C-Suite / Founder Enterprise
Follow-up #1 for Accounting & Bookkeeping
Targeting c-suite / founder at enterprise companies (500+ employees).
Subject Line
Benchmark data for {{company_name}}
Email Template
{{first_name}},
I wanted to follow up with something concrete. We recently completed a benchmarking analysis across 12 enterprise accounting firms and found that the top performers share a common trait: they have reduced non-billable administrative time to under 18% of total hours. The average firm sits at 27%.
That 9-point gap translates to meaningful revenue at {{company_name}}'s scale. I put together a brief comparison framework that could help you see where your firm falls on key efficiency metrics.
Would it be useful to share that analysis?
Regards, 4-6% reply rate
Tuesday best day
7:00-8:30 AM best time
Personalization Tips
- Reference their most recent annual report or press release to ground the conversation in their stated priorities
- Mention specific peers or competitors in the benchmarking set if appropriate and non-confidential
- Note any public efficiency or innovation initiatives they have announced
When to Use
Five to seven business days after the first email. Best when you can offer proprietary data, benchmarking, or industry analysis that an enterprise executive would find genuinely valuable.
When NOT to Use
If you do not have real benchmark data to back up the claim. Enterprise executives will ask for the report and you need to deliver.
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