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Follow-up #2 Individual Contributor Small Business

Follow-up #2 for Architecture & Interior Design

Targeting individual contributor at small business companies (1-50 employees).

Subject Line

Designers at small firms are doing this

Email Template
Hi {{first_name}},

Just a quick note. I have been hearing from designers at small studios who found that taking a more active role in business development actually improved their design work. It sounds counterintuitive, but when you choose your clients proactively instead of reactively, you end up working on projects that align better with your skills and interests.

One designer told me she went from dreading client calls to looking forward to them because she was finally talking to people who valued her specific expertise.

If you are curious about how other designers at small firms are approaching this, I am happy to share what I have learned.
8-12% reply rate
Friday best day
11:00 AM best time

Personalization Tips

  • Reference their portfolio style and the types of clients who would value it
  • Mention design communities or forums they are active in
  • Note any personal design interests or side projects visible online

When to Use

Send 5-7 business days after the first follow-up to designers at small firms as a relatable social proof message.

When NOT to Use

Do not send if the person has clearly indicated on social media that they are overwhelmed with current workload.

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