Follow-up #2 C-Suite / Founder Enterprise
Follow-up #2 for Beauty & Cosmetics
Targeting c-suite / founder at enterprise companies (500+ employees).
Subject Line
Results from enterprise beauty partnerships
Email Template
Dear {{first_name}},
I have reached out twice previously regarding buyer engagement optimization at {{company_name}}, and I understand that evaluating new partnerships requires careful consideration at your scale.
I wanted to share one final data point. An enterprise beauty conglomerate managing over 15 brands used our structured outreach approach to coordinate buyer engagement across their portfolio. Within six months, they saw a 45% increase in new retail placements and reduced their average time-to-meeting by 38%. Critically, they achieved this while maintaining brand-specific messaging guidelines across all outreach.
If these results align with priorities at {{company_name}}, I would be glad to arrange a detailed presentation for you and your team. If the timing is not right, I fully understand and will keep you on our quarterly industry insights distribution if that would be of interest.
Thank you for your consideration. 4-7% reply rate
Tuesday best day
9:00 AM best time
Personalization Tips
- Reference a specific challenge facing their brand portfolio based on market analysis
- Mention their organizational structure and how the solution would fit
- Note their board-level priorities or investor expectations around growth
- Comment on industry-wide consolidation trends affecting their competitive position
When to Use
Eight to twelve days after the first follow-up to enterprise C-suite contacts.
When NOT to Use
When you have been redirected to procurement or a specific team and should be following up with them instead.
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