Follow-up #1 Individual Contributor Small Business
Follow-up #1 for Beauty & Cosmetics
Targeting individual contributor at small business companies (1-50 employees).
Subject Line
That buyer email template I mentioned
Email Template
Hi {{first_name}},
Following up on my note from earlier this week. I figured actions speak louder than words, so here's a quick outreach tip you can use today.
When emailing beauty buyers at boutiques or regional chains, try opening with a specific sell-through metric or consumer demand signal rather than your brand story. Buyers want to know the product will move off shelves before they care about the story behind it.
We have a full set of templates built around this approach. Would it be helpful if I sent over a sample you could test with your next batch of outreach?
No commitment needed. Just thought it might save you some time. 13-17% reply rate
Monday best day
11:00 AM best time
Personalization Tips
- Reference the types of retail accounts they are likely prospecting
- Mention a specific outreach challenge they might face based on their product category
- Note their current outreach volume or cadence if visible from their activity
- Comment on a recent product launch that creates a good outreach opportunity
When to Use
Three to four days after the initial email to individual contributors at small beauty brands.
When NOT to Use
When the person has changed roles or left the company since your first email.
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PitchGale generates emails tailored to each prospect's company and role.