Follow-up #2 Manager / Director Mid-Market
Follow-up #2 for Beauty & Cosmetics
Targeting manager / director at mid-market companies (51-500 employees).
Subject Line
Results from beauty brands your size
Email Template
Hi {{first_name}},
I know I've sent a couple of emails now, so I'll make this one count with a concrete result.
A mid-market beauty company with a 15-person sales team was spending $180K annually on sales development headcount just for buyer outreach. After implementing our platform, they were able to redistribute three of those roles to account management while increasing their outreach volume by 60%. The net result was more buyer meetings, better account retention, and significant cost savings.
If {{company_name}} is looking for ways to get more from your existing sales team, this approach is worth evaluating. I can walk through the specifics in a focused 15-minute call.
Let me know if you'd like to connect, or if there's someone else on your team I should reach out to. 8-12% reply rate
Tuesday best day
10:30 AM best time
Personalization Tips
- Reference their sales team size and structure if identifiable
- Mention their likely budget constraints or efficiency goals
- Note their competitive set and any brands gaining ground on them
- Comment on their recent job postings for sales roles as a signal of growth
When to Use
Six to nine days after the first follow-up to mid-market beauty sales managers.
When NOT to Use
When the manager has forwarded your email to someone else who you should be engaging instead.
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