Follow-up #2 C-Suite / Founder Small Business
Follow-up #2 for Cleaning Services
Targeting c-suite / founder at small business companies (1-50 employees).
Subject Line
How CleanRight saved $14K last quarter
Email Template
Hi {{first_name}},
I have reached out a couple of times about cleaning costs at {{company_name}}, so I will keep this brief. A small business owner in a similar situation recently shared their results with us: $14,000 saved in one quarter by restructuring their cleaning schedule and renegotiating supply contracts.
Their words: "I wish I had done this two years ago."
If saving five figures annually is interesting, I am happy to share exactly what they changed. If not, no hard feelings at all. 5-8% reply rate
Tuesday best day
8:00 AM best time
Personalization Tips
- Use a case study from a business similar in size and type to theirs
- Reference specific savings amounts relevant to their likely spend
- Mention the timeline from implementation to measurable results
- Acknowledge that they may have valid reasons for not responding
When to Use
When a small business owner has not responded to two prior emails and social proof may be the trigger to engage.
When NOT to Use
When the prospect has actively opted out or when the case study industry does not match theirs.
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