Follow-up #2 Individual Contributor Mid-Market
Follow-up #2 for Cleaning Services
Targeting individual contributor at mid-market companies (51-500 employees).
Subject Line
Their team gave this 4.8 out of 5 stars
Email Template
Hi {{first_name}},
One final note about the cleaning request platform I mentioned. A team at a mid-sized company similar to {{company_name}} rolled it out two months ago and the internal satisfaction rating from staff is 4.8 out of 5.
The most common feedback was that people finally felt like their cleaning concerns were being heard and acted on. The facilities team loved it too because they had data to justify budget requests.
Would it be worth sharing a quick demo link with your facilities team? Sometimes it is easier to let the product speak for itself. 4-7% reply rate
Wednesday best day
2:00 PM best time
Personalization Tips
- Reference satisfaction data from a company in their industry
- Mention the specific features that received the highest ratings
- Note how the platform benefits both staff and facilities teams
- Acknowledge their role as someone who could introduce this internally
When to Use
When a mid-market individual contributor may be motivated by peer satisfaction data to take action.
When NOT to Use
When there is no indication the contact has any influence over facility management tools.
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