Follow-up #2 Manager / Director Mid-Market
Follow-up #2 for Construction
Targeting manager / director at mid-market companies (51-500 employees).
Subject Line
Case study from a PM in your shoes
Email Template
{{first_name}}, last follow-up on this thread. I thought this case study might be relevant to your role at {{company_name}}.
A project manager at a 200-person GC was managing 6 concurrent commercial projects with a team of 4 PEs. She was spending most of her time firefighting rather than proactively managing her portfolio. After implementing structured workflows for change orders, RFIs, and daily reporting, she told us she got back about a full day per week and her team's error rate on submittals dropped by 35%.
I can send you the full case study if that is useful, or we can jump on a 15-minute call to discuss how it might apply to {{company_name}}. Either way, happy to help. 6-9% reply rate
Tuesday best day
7:00-7:30 AM best time
Personalization Tips
- Reference their team size and structure based on LinkedIn research
- Mention the specific project types where these workflow improvements matter most
- Note any professional development or management training they have completed
When to Use
Five to seven business days after the first follow-up to a mid-market PM, using a detailed peer case study with relatable metrics.
When NOT to Use
When the PM has already responded or when the case study company could be identified as a direct competitor.
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