Follow-up #2 Manager / Director Enterprise
Follow-up #2 for Cybersecurity
Targeting manager / director at enterprise companies (500+ employees).
Subject Line
Your peers are asking about this
Email Template
Hi {{first_name}},
Wanted to share that we have seen a significant uptick in interest from enterprise security managers specifically around automated threat correlation across multi-cloud environments. It seems to be a common pain point at {{company_name}}'s scale.
We recently ran a benchmarking study with 50 enterprise SOCs — the findings on detection coverage gaps in hybrid environments might be directly relevant to your team.
Would the benchmark report be useful? Happy to send it over, no strings attached. 4-6% reply rate
Wednesday best day
9:00-10:30 AM best time
Personalization Tips
- Identify whether they are multi-cloud or single-cloud to tailor the benchmark angle
- Reference specific cloud security challenges like container security or IAM complexity
- Mention if they are active in industry groups like ISACA or CSA where peers share insights
- Note any cloud migration announcements that would create new security challenges
When to Use
Send 5-7 days after the first follow-up, offering industry benchmark data that provides value regardless of whether they buy.
When NOT to Use
When the manager has explicitly said they are not interested — respect the no and do not push further.
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