Follow-up #2 Manager / Director Mid-Market
Follow-up #2 for Cybersecurity
Targeting manager / director at mid-market companies (51-500 employees).
Subject Line
Case study: 200-person company, zero breaches
Email Template
Hi {{first_name}},
Quick follow-up with something concrete. A 200-person company in a similar space to {{company_name}} went from having two security incidents per quarter to zero over the past 18 months using our platform. Their security team is just four people.
The key was not adding more tools — it was getting their existing tools to share intelligence automatically and respond to threats without waiting for human intervention.
I would love to share the full case study. Interested, {{first_name}}? 5-7% reply rate
Tuesday best day
9:30-11:00 AM best time
Personalization Tips
- Select a case study from their specific industry for maximum credibility
- Match the case study company size as closely as possible to their own
- Reference similar security challenges that the case study company overcame
- Mention any metrics from the case study that align with their likely KPIs
When to Use
Send 4-6 days after the first follow-up, using social proof to validate the solution with a relatable success story.
When NOT to Use
When you do not have a genuine case study that matches their industry and size — making one up will backfire.
Want AI-personalized emails?
PitchGale generates emails tailored to each prospect's company and role.