Follow-up #2 Individual Contributor Mid-Market
Follow-up #2 for Dental Clinics
Targeting individual contributor at mid-market companies (51-500 employees).
Subject Line
A treatment coordinator's results with outreach
Email Template
Hi {{first_name}},
Final follow-up from me with something I thought you might find interesting.
A treatment coordinator at a mid-sized dental group told us that before using our outreach system, their location's biggest challenge was getting new patients through the door. They were relying on the same referral sources and organic traffic, which plateaued. After implementing targeted outreach, their location added 40 new patients in 60 days — and the coordinator said the quality of leads was noticeably better because patients came in already informed about the treatments they needed.
If this is something the leadership team at {{company_name}} might want to explore, I can prepare a short brief you could forward. No commitment needed from you.
Just let me know, or point me to the right person if you prefer. 8-12% reply rate
Wednesday best day
12:30-1:30 PM best time
Personalization Tips
- Reference the specific challenges their location faces in the local market
- Mention patient demographics in their service area
- Note any marketing initiatives their group has tried recently
- Comment on the treatments most commonly offered at their location
When to Use
Send 5-7 business days after follow-up 1. Use peer-level social proof to encourage the IC to make an internal introduction.
When NOT to Use
Avoid if the contact has changed roles or left the organization since your last outreach.
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