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Follow-up #1 C-Suite / Founder Small Business

Follow-up #1 for Digital Marketing Agencies

Targeting c-suite / founder at small business companies (1-50 employees).

Subject Line

Re: Quick question about {{company_name}}'s growth

Email Template
Hi {{first_name}},

I reached out last week about helping {{company_name}} grow without adding headcount to your sales process. I know small agency founders are pulled in a hundred directions, so I wanted to share one specific data point.

A 15-person agency we work with added $380K in annual revenue by automating their outbound prospecting. Their founder spends zero time on cold outreach now.

Worth a quick conversation?
10-14% reply rate
Thursday best day
7:00-8:00 AM best time

Personalization Tips

  • Reference any new content they posted since your first email
  • Mention a recent industry event they attended or spoke at
  • Note any client wins they announced publicly since your first outreach
  • Tie back to a specific pain point from their LinkedIn activity

When to Use

Send 3-4 days after the first email if no response. Best when you can add a new proof point or data point.

When NOT to Use

Do not send if the founder replied to decline or if they opened the first email multiple times without responding, which may indicate they are considering it and need more time.

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