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Follow-up #2 Individual Contributor Mid-Market

Follow-up #2 for Digital Marketing Agencies

Targeting individual contributor at mid-market companies (51-500 employees).

Subject Line

Quick comparison: manual vs automated outreach

Email Template
Hi {{first_name}},

Last follow-up from me. I put together a quick comparison that shows the difference between manual and automated outreach for agency teams your size at {{company_name}}.

Manual: 25 personalized emails per day, 2-3 hours of work. Automated: 150 personalized emails per day, 20 minutes of oversight.

Same quality, six times the output. If that sounds interesting, happy to show you how it works.
9-13% reply rate
Thursday best day
10:00-11:00 AM best time

Personalization Tips

  • Reference their current outreach volume if estimable from their activity
  • Mention the specific email platforms or tools they likely use
  • Note how automation could free time for their primary responsibilities
  • Tie in their career goals if they have shared professional aspirations

When to Use

Send 4-6 days after the first follow-up. Concrete before-and-after comparisons resonate with ICs who deal with the manual work daily.

When NOT to Use

Do not send if they indicated their agency does not do outbound prospecting.

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