Follow-up #2 Manager / Director Enterprise
Follow-up #2 for Digital Marketing Agencies
Targeting manager / director at enterprise companies (500+ employees).
Subject Line
How three enterprise agencies improved pipeline
Email Template
Hi {{first_name}},
Rather than another follow-up, I thought I would share a quick comparison. We worked with three enterprise agencies last year, each with different challenges:
Agency A needed cross-office consistency. Agency B wanted faster onboarding for new reps. Agency C needed better attribution for leadership reporting. All three solved their specific problem within 60 days.
If any of those sound familiar for {{company_name}}, happy to share the details. 6-9% reply rate
Tuesday best day
9:00-10:00 AM best time
Personalization Tips
- Map one of the three examples to their most likely pain point
- Reference their organizational structure to identify relevant challenges
- Mention specific enterprise tools they use for potential integration angles
- Note any recent leadership mandates around efficiency or digital transformation
When to Use
Send 7-10 days after the first follow-up. Multiple case examples let the reader self-select the most relevant one.
When NOT to Use
Do not send if you have already been redirected to their procurement or vendor management team.
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