Follow-up #2 Manager / Director Mid-Market
Follow-up #2 for Digital Marketing Agencies
Targeting manager / director at mid-market companies (51-500 employees).
Subject Line
Benchmark data for agencies your size
Email Template
Hi {{first_name}},
I wanted to share something that might be useful regardless of whether we connect. We compiled outbound benchmarks from 50 mid-size agencies covering response rates, best-performing channels, and optimal sequence lengths.
The data shows that agencies with standardized outreach processes generate 2.3x more pipeline per rep than those without.
Want me to send the report? It is a useful benchmark for teams at {{company_name}}'s stage. 8-11% reply rate
Wednesday best day
9:30-10:30 AM best time
Personalization Tips
- Reference their team size and how it compares to the benchmark
- Mention specific KPIs they likely track based on their role
- Note if they recently posted about team performance or process improvements
- Tie in their agency's competitive positioning
When to Use
Send 5-7 days after the first follow-up. Industry benchmarks provide value and create urgency through comparison.
When NOT to Use
Do not send if the manager indicated they are happy with their current outbound performance metrics.
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