Follow-up #2 C-Suite / Founder Enterprise
Follow-up #2 for E-commerce
Targeting c-suite / founder at enterprise companies (500+ employees).
Subject Line
Research on enterprise e-commerce trends
Email Template
{{first_name}},
I want to respect your time, so I will be direct. We recently surveyed 50 enterprise e-commerce leaders about their top priorities for the next 12 months. The findings were striking: 78% said retention and LTV optimization now outranks new customer acquisition as their primary growth lever.
Given {{company_name}}'s market position, I suspect this shift resonates. The full report includes specific tactics the top performers are using.
Shall I send it along? 4-6% reply rate
Tuesday best day
7:00-8:00 AM best time
Personalization Tips
- Reference a public statement from their leadership about strategic priorities
- Mention competitive moves that align with the retention-first trend
- Note their recent investments in loyalty or CRM infrastructure
- Share a finding specific to their retail sub-vertical
When to Use
Send 7-10 days after follow-up-1, positioning yourself as a thought leader with original research rather than making another sales pitch.
When NOT to Use
Do not send if previous emails already offered research or reports. Avoid stacking similar content offers.
Want AI-personalized emails?
PitchGale generates emails tailored to each prospect's company and role.