Follow-up #2 Individual Contributor Mid-Market
Follow-up #2 for E-commerce
Targeting individual contributor at mid-market companies (51-500 employees).
Subject Line
Testing results from brands like {{company_name}}
Email Template
Hi {{first_name}},
Last follow-up. I thought you would find this interesting: we compiled testing results from 150 mid-market e-commerce brands and found the three highest-impact test categories for product pages.
The top performer was not what most people guess. It was not headline copy or CTA buttons but the placement and format of shipping and return information. Brands that tested this saw an average 11% lift in add-to-cart rate.
I can share the full analysis if you are curious. Either way, good luck with the optimization work at {{company_name}}. 8-11% reply rate
Wednesday best day
10:00-11:00 AM best time
Personalization Tips
- Reference their current shipping and return information placement
- Mention a specific test they could run based on their product pages
- Note their competitive advantage in shipping or returns
- Share a data point specific to their product category
When to Use
Send 5-7 days after follow-up-1, using surprising data to pique curiosity and offer one more reason to engage.
When NOT to Use
Do not send during the prospect's peak testing season when they are likely too busy to read vendor emails.
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