Follow-up #2 Manager / Director Enterprise
Follow-up #2 for E-commerce
Targeting manager / director at enterprise companies (500+ employees).
Subject Line
How [Competitor] improved their funnel
Email Template
Hi {{first_name}},
Final follow-up. I thought this might catch your attention: one of {{company_name}}'s competitors recently restructured their e-commerce funnel and saw a 19% lift in overall conversion rate within two months.
The key change was moving from a one-size-fits-all funnel to segment-specific paths based on traffic source and purchase intent signals. It required coordination across marketing, product, and engineering, which is why having a framework matters at enterprise scale.
If this is something {{company_name}} is exploring, I would welcome the chance to share the details. If not, I appreciate your time and will not follow up again on this thread. 5-8% reply rate
Wednesday best day
8:00-9:30 AM best time
Personalization Tips
- Reference an actual competitor and their recent site changes if visible
- Mention their traffic volume and the potential revenue impact of a conversion lift
- Note their current funnel structure and where segmentation could help
- Comment on their recent hiring patterns as signals of strategic focus
When to Use
Send 7-10 days after follow-up-1, using competitive intelligence as the final hook before going quiet.
When NOT to Use
Do not send if you cannot substantiate the competitor claim. Fabricated competitive intel will destroy trust instantly.
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