Follow-up #2 Manager / Director Mid-Market
Follow-up #2 for E-commerce
Targeting manager / director at mid-market companies (51-500 employees).
Subject Line
Case study: brand like {{company_name}}
Email Template
Hi {{first_name}},
One last thing. We just published a case study about a mid-market e-commerce brand that increased repeat purchase rate by 34% in one quarter. They were in a similar situation to {{company_name}}, spending heavily on acquisition but losing customers after the first purchase.
The three changes they made were surprisingly straightforward. The case study walks through each one with specific numbers.
Worth a five-minute read? I can send it over. 8-11% reply rate
Tuesday best day
9:00-10:00 AM best time
Personalization Tips
- Choose a case study from a brand in a similar product category
- Reference their current repeat purchase or retention indicators
- Mention their email marketing frequency and potential for improvement
- Note their customer review sentiment around repurchase intent
When to Use
Send 5-7 days after follow-up-1, leading with social proof from a comparable company to build credibility through results.
When NOT to Use
Do not send if you do not have a relevant case study. Using an irrelevant example will hurt more than help.
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