Follow-up #2 Manager / Director Small Business
Follow-up #2 for E-commerce
Targeting manager / director at small business companies (1-50 employees).
Subject Line
Quick win for {{company_name}}
Email Template
Hi {{first_name}},
Last follow-up from me. I wanted to leave you with one actionable idea: brands your size that add a post-purchase upsell page see an average 12% increase in AOV with zero additional ad spend.
It takes about an hour to set up on most platforms and pays for itself on day one. Here is a quick guide on how to implement it: [link]
If {{company_name}} ever needs help with conversion optimization, I am here. Otherwise, I hope the tip is useful. 8-12% reply rate
Thursday best day
9:00-10:30 AM best time
Personalization Tips
- Reference their current average order value if estimable
- Mention specific products that would work well as upsells
- Note their platform and link to a platform-specific tutorial
- Comment on their current post-purchase experience
When to Use
Send 4-5 days after follow-up-1, offering a standalone tactical win that demonstrates value without requiring a call.
When NOT to Use
Do not send if their store already has a post-purchase upsell flow. Check before sending.
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