Follow-up #2 Manager / Director Small Business
Follow-up #2 for EdTech
Targeting manager / director at small business companies (1-50 employees).
Subject Line
Free resource for your team
Email Template
Hi {{first_name}},
I have reached out a couple of times about adoption tracking at {{company_name}}. Rather than keep emailing, I wanted to leave you with something useful.
We created a checklist of the ten signals that predict whether a school will renew an edtech contract. It is based on data from 500+ school-level deployments and takes five minutes to review.
Here is the link: [resource link]. No gate, no form to fill out.
If it sparks any questions, I am around. 6-9% reply rate
Tuesday best day
10:00-11:00 AM best time
Personalization Tips
- Reference a specific challenge common to their product type
- Mention a school or district they recently onboarded based on social media
- Note a product milestone that suggests they are in a growth phase
- Connect to a community or Slack group for edtech product managers they might belong to
When to Use
When sending a second follow-up to a small edtech manager, pivoting from a meeting request to a free resource that provides standalone value.
When NOT to Use
When the resource is not directly relevant to their product type or when they have already engaged with similar content from you.
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