Follow-up #2 C-Suite / Founder Enterprise
Follow-up #2 for Event Planning & Catering
Targeting c-suite / founder at enterprise companies (500+ employees).
Subject Line
A case study relevant to {{company_name}}
Email Template
Dear {{first_name}},
I appreciate your time and want to be mindful of it. This will be my last follow-up unless you indicate interest.
I wanted to share a brief case study from an enterprise event organization with operations across multiple regions. They were facing a challenge common to organizations of your scale: their outbound prospecting was generating volume but not quality. After restructuring their outreach to focus on account-based strategies targeting specific industries and event types, they saw a thirty-five percent improvement in pipeline quality and a measurable reduction in their cost per acquisition.
If this type of strategic improvement aligns with {{company_name}}'s current priorities, I would welcome a conversation. I am also happy to send the full case study for your review. 4-7% reply rate
Tuesday best day
9:00 AM best time
Personalization Tips
- Reference their specific operational regions or markets
- Mention any public statements about growth strategy or market expansion
- Note relevant industry benchmarks for organizations of their size
When to Use
Send seven to fourteen business days after the first follow-up, using an enterprise-relevant case study to make a final impression on C-level prospects.
When NOT to Use
Do not send if you have been directed to procurement or if the executive's assistant indicated they are not the right contact.
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