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Follow-up #2 Individual Contributor Mid-Market

Follow-up #2 for Event Planning & Catering

Targeting individual contributor at mid-market companies (51-500 employees).

Subject Line

What top event coordinators do differently

Email Template
Hi {{first_name}},

Final follow-up from me. I wanted to leave you with one observation from working with event professionals at mid-sized companies.

The coordinators who consistently exceed their targets share one trait: they spend less than thirty minutes a day on outreach but make every message count. Instead of blasting the same generic pitch to every contact, they use customized sequences for different client types. An association event buyer gets a completely different message than a tech company looking for a product launch venue.

This approach turns outreach from a chore into a competitive advantage.

If you would like to see examples of what these sequences look like for event and catering professionals, I am happy to share. Otherwise, I hope {{company_name}} has a strong season ahead.
9-12% reply rate
Thursday best day
10:30 AM best time

Personalization Tips

  • Mention the specific client types they interact with based on their LinkedIn activity
  • Reference any productivity tools or workflows they use
  • Note their team's performance or recognition within the company

When to Use

Send six to eight business days after the first follow-up, using peer comparison and efficiency gains to motivate mid-market individual contributors.

When NOT to Use

Avoid if they forwarded your earlier email to someone else or if they are in a non-client-facing role.

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