Follow-up #2 C-Suite / Founder Mid-Market
Follow-up #2 for Financial Services
Targeting c-suite / founder at mid-market companies (51-500 employees).
Subject Line
Thought of {{company_name}} when I saw this
Email Template
{{first_name}},
I came across a recent industry report showing that mid-market financial firms spend 2.3x more per acquired client than firms with automated outreach processes. It reminded me of our previous conversation about {{company_name}}.
I realize the timing may not have been right before. If client acquisition efficiency is a priority for this quarter, I would welcome the chance to share what we are seeing work for firms at your stage. 5-8% reply rate
Tuesday best day
8:00-9:00 AM best time
Personalization Tips
- Reference a specific industry report or study and connect its findings to their firm's situation
- Mention a recent change at their firm (new hire, product launch, expansion) that might shift priorities
- Note a competitor's visible growth as a subtle motivator
- Reference a seasonal or regulatory deadline that makes the next 30 days critical for planning
When to Use
Send 5-7 business days after the first follow-up. The trigger-based approach (I saw this and thought of you) feels less pushy than another direct ask.
When NOT to Use
If you have already received a soft no or a redirect to another contact. Follow the redirect instead of continuing to email the C-suite executive.
Want AI-personalized emails?
PitchGale generates emails tailored to each prospect's company and role.