Follow-up #2 C-Suite / Founder Enterprise
Follow-up #2 for Fitness & Gyms
Targeting c-suite / founder at enterprise companies (500+ employees).
Subject Line
Case study from a national fitness brand
Email Template
Dear {{first_name}},
I appreciate your time and want to ensure this final follow-up provides genuine value.
A national fitness chain with over 250 locations engaged us to address a persistent retention challenge. Their annual churn rate was 38%, which was costing them an estimated $12 million per year in lost membership revenue. By implementing a data-driven member lifecycle management framework across all locations, they reduced churn to 26% within 14 months.
The key insight was that their cancellation patterns were not random. They were predictable and preventable once the right signals were being monitored at scale.
I have a detailed case study I can share under NDA if this challenge is on your radar at {{company_name}}. Otherwise, I wish you continued success and remain available should your priorities shift.
Warm regards. 3-5% reply rate
Tuesday best day
6:30 AM best time
Personalization Tips
- Reference their publicly reported churn rate or membership numbers if available
- Mention any board-level or investor discussions about growth and retention
- Note any competitor moves in the enterprise fitness space that create urgency
When to Use
Send 7-10 days after the first follow-up to enterprise executives, using a high-impact case study and professional closing that leaves the door open.
When NOT to Use
Do not send if there has been any negative press about the company that would make a revenue-focused pitch insensitive.
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