Follow-up #2 Individual Contributor Mid-Market
Follow-up #2 for Fitness & Gyms
Targeting individual contributor at mid-market companies (51-500 employees).
Subject Line
How one specialist influenced company-wide change
Email Template
Hi {{first_name}},
Final follow-up from me. I thought this story might resonate.
A member experience specialist at a mid-sized fitness company noticed that their new member onboarding emails had a 12% open rate. She proposed a simple test: replacing the generic template with a personalized video welcome from the location manager. The test location saw onboarding email engagement jump to 48%, and first-90-day retention improved by 9%.
Corporate rolled the approach out to all locations within four months, and she was promoted to lead the retention improvement initiative across the company.
If spotting and acting on opportunities like that is part of what you do at {{company_name}}, I would love to share a few more ideas. If not, I appreciate your time and will step back. 8-11% reply rate
Monday best day
2:00 PM best time
Personalization Tips
- Reference their company's onboarding process if observable as a new member
- Mention any innovation or improvement culture signals at the company
- Note any career development resources or paths available at the organization
When to Use
Send 5-6 days after the first follow-up to mid-market ICs, combining social proof with a career advancement narrative that motivates internal champions.
When NOT to Use
Do not send if the company has a rigid hierarchy where individual contributors are discouraged from proposing changes.
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