Follow-up #1 Manager / Director Mid-Market
Follow-up #1 for Fitness & Gyms
Targeting manager / director at mid-market companies (51-500 employees).
Subject Line
Cross-location retention data you might find useful
Email Template
Hi {{first_name}},
Following up on my previous email about retention at {{company_name}}. I wanted to share a quick insight.
When I work with regional fitness managers, one of the most common discoveries is that their best-performing location is doing something specific that has not been documented or replicated elsewhere. It is usually not a dramatic difference. It might be how front desk staff handle the first interaction or when they follow up after a missed class.
One operations manager at a similar-sized company found that just standardizing three small touchpoints across locations led to a measurable drop in monthly cancellations within 60 days.
Would it be worth a conversation to explore what your top location might be doing differently? 7-11% reply rate
Wednesday best day
9:30 AM best time
Personalization Tips
- Reference performance differences between their locations if visible through reviews
- Mention any staff training or development programs they advertise
- Note any technology or tools they use for member management
When to Use
Send 4-5 days after the first email to mid-market managers, using a cross-location insight that is directly relevant to their operational challenges.
When NOT to Use
Do not send if the company operates only one location despite being mid-market size, as the cross-location angle will not resonate.
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