Follow-up #2 Manager / Director Small Business
Follow-up #2 for Fitness & Gyms
Targeting manager / director at small business companies (1-50 employees).
Subject Line
Real results from a gym like yours
Email Template
Hi {{first_name}},
Quick follow-up with a concrete example that might hit close to home.
A gym manager at a studio about the size of {{company_name}} was losing around 15 members per month. She did not have budget for new software, so she built a simple spreadsheet-based system to track member visit patterns and trigger personal outreach when someone's attendance dropped.
Three months later, monthly cancellations dropped to 9. She told me the biggest surprise was how many members said they appreciated that someone noticed they had been away.
If you are dealing with something similar, I can share her exact process. It takes about 20 minutes to set up. 9-12% reply rate
Wednesday best day
11:00 AM best time
Personalization Tips
- Match the example to their approximate member count and facility type
- Reference any member testimonials or reviews that mention community
- Note their current communication methods with members
When to Use
Send 4-6 days after the first follow-up to small gym managers, using relatable social proof with a zero-cost solution to demonstrate value without pressure.
When NOT to Use
Do not send if they have already responded negatively to previous outreach attempts.
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