Follow-up #2 Manager / Director Enterprise
Follow-up #2 for HR & Payroll Services
Targeting manager / director at enterprise companies (500+ employees).
Subject Line
Enterprise payroll benchmark data
Email Template
Hi {{first_name}},
I realize my previous emails may not have hit at the right time. Before I close the loop, I wanted to offer something that might be useful regardless of whether we connect.
We compiled an enterprise payroll operations benchmark covering processing costs per employee, error rates by company size, and compliance audit outcomes. Several HR leaders at organizations similar to {{company_name}} have used it to build internal business cases for process improvement.
Would you find that valuable? Happy to send it along with no commitment expected. 4-6% reply rate
Tuesday best day
8:30-10:00 AM best time
Personalization Tips
- Reference their specific industry's payroll benchmarks to make the offer more targeted
- Mention any regulatory pressures specific to their industry that make benchmarking urgent
- Note if they have presented at HR conferences or published thought leadership on these topics
- Offer to connect them with a peer at a similar organization for a reference conversation
When to Use
Seven to fourteen days after the first follow-up to an enterprise HR manager, leading with a valuable content offer.
When NOT to Use
When the manager has forwarded your emails to procurement, indicating a different buying process is underway.
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