Follow-up #2 Manager / Director Small Business
Follow-up #2 for HR & Payroll Services
Targeting manager / director at small business companies (1-50 employees).
Subject Line
Free payroll compliance checklist
Email Template
Hi {{first_name}},
I have reached out a couple of times about payroll at {{company_name}}, and I know the timing may not be right. Rather than ask for another call, I wanted to offer something useful regardless.
We put together a payroll compliance checklist for small businesses that covers federal and state filing deadlines, common penalty triggers, and record-keeping requirements. It is free and no strings attached.
Would you like me to send it over? 6-9% reply rate
Monday best day
9:30-10:30 AM best time
Personalization Tips
- Customize the checklist offer based on their state-specific requirements
- Reference an upcoming compliance deadline to make the checklist timely
- Mention a common penalty that affects businesses their size in their industry
- Keep the tone helpful rather than salesy to maintain goodwill
When to Use
Seven to ten days after the first follow-up to a small business HR manager, offering value without asking for a meeting.
When NOT to Use
When the manager has already unsubscribed or explicitly asked not to be contacted.
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