Follow-up #2 Individual Contributor Small Business
Follow-up #2 for HVAC & Plumbing
Targeting individual contributor at small business companies (1-50 employees).
Subject Line
One more resource for tough service calls
Email Template
Hi {{first_name}},
Last time I will bug you about this. I know field work does not leave much time for emails.
A tech at a shop similar to {{company_name}} told me the diagnostic reference I shared with him paid for itself on his very first call, a tricky intermittent compressor fault that would have normally taken him three visits to nail down. He figured it out on the first visit and his boss noticed.
The offer still stands if you want me to send it your way. If not, no worries at all. Keep up the good work out there. 10-14% reply rate
Saturday best day
9:00 AM best time
Personalization Tips
- Reference a common equipment issue in their area based on climate and typical installations
- Mention the types of calls that tend to be most frustrating for techs in their specialty
- Note if it is currently a busy season where time-saving resources would be most appreciated
- Check if their shop has a bonus structure tied to callbacks that would make this more compelling
When to Use
Use 5-7 days after the first follow-up as a final, casual message to a field tech with one more social proof point.
When NOT to Use
Avoid if they have clearly indicated they are not interested or if they have already accessed the resource.
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