Follow-up #2 C-Suite / Founder Enterprise
Follow-up #2 for Insurance
Targeting c-suite / founder at enterprise companies (500+ employees).
Subject Line
How 2 top-10 carriers reduced adverse selection
Email Template
Hi {{first_name}},
I have reached out previously about underwriting accuracy at {{company_name}}. I want to share one final piece of data.
Two top-10 carriers published internal case studies this year on reducing adverse selection in commercial lines. Both achieved reductions exceeding 40%, and interestingly, both attributed the improvement to process changes in how data reaches underwriters rather than to new predictive models. The bottleneck was workflow, not analytics.
Given {{company_name}}'s market position, I believe these case studies would be directly applicable. I am prepared to share them on a confidential basis if useful. If this is not a current priority, I appreciate you considering it. 5-8% reply rate
Tuesday best day
7:00-8:30 AM best time
Personalization Tips
- Reference their commercial lines book composition from public filings
- Mention recent rating actions or market shifts in their key segments
- Note any chief data officer or analytics leadership hires that signal investment in this area
When to Use
Seven to twelve days after the first follow-up. Naming the caliber of peer carriers creates aspirational social proof that resonates at the enterprise level.
When NOT to Use
If the executive has explicitly declined or if their carrier has recently been downgraded by AM Best, making comparisons to top-10 carriers potentially sensitive.
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