Follow-up #2 C-Suite / Founder Mid-Market
Follow-up #2 for Landscaping & Lawn Care
Targeting c-suite / founder at mid-market companies (51-500 employees).
Subject Line
What other landscaping CEOs are doing differently
Email Template
Hi {{first_name}},
I have sent a couple of messages and want to respect your time, so I will share one relevant data point.
We recently worked with a mid-sized landscaping company that was stuck at the same revenue for three years. They had great crews, strong reviews, and loyal customers, but their pipeline was entirely reactive. Within four months of launching a proactive outbound program, they added 22 new commercial accounts and grew revenue by 30%. The CEO told us the difference was having conversations with prospects who did not know they existed.
I think {{company_name}} is well positioned for a similar outcome. Would you be open to a short call to explore this? 7-10% reply rate
Wednesday best day
7:00 AM best time
Personalization Tips
- Reference {{company_name}}'s revenue range if estimable from public data
- Mention the specific type of commercial accounts most relevant to their market
- Note any plateau signals like flat headcount or unchanged service offerings
When to Use
Send as the second follow-up to mid-market CEOs, leveraging a peer comparison to drive engagement.
When NOT to Use
Skip if the prospect has already responded negatively or requested no further contact.
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