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Follow-up #2 C-Suite / Founder Small Business

Follow-up #2 for Landscaping & Lawn Care

Targeting c-suite / founder at small business companies (1-50 employees).

Subject Line

How a landscaper added $180K in revenue

Email Template
Hi {{first_name}},

I have reached out a couple of times and I know you are busy running {{company_name}}, so I will make this quick.

A landscaping company owner in a similar market to yours used targeted outreach to land 18 new commercial maintenance contracts in six months. That translated to roughly $180K in recurring annual revenue, all from prospects who were already unhappy with their current provider but had not gotten around to finding a replacement.

If that kind of result interests you, I am happy to share the details. If not, no worries at all.
11-15% reply rate
Tuesday best day
6:30 AM best time

Personalization Tips

  • Adjust the revenue figure to match their market size and pricing
  • Reference the type of contracts most relevant to their services
  • Mention the specific time frame that aligns with their selling season

When to Use

Send 5-7 days after the first follow-up when the owner has not engaged, using social proof to reignite interest.

When NOT to Use

Do not use if you cannot verify or substantiate the case study numbers.

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