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Follow-up #2 Individual Contributor Small Business

Follow-up #2 for Landscaping & Lawn Care

Targeting individual contributor at small business companies (1-50 employees).

Subject Line

A rep like you doubled his pipeline

Email Template
Hi {{first_name}},

Just one more quick note. I know chasing leads at a small landscaping company can feel like a second job on top of your actual job.

A sales rep at a company similar to {{company_name}} told us he went from closing 2-3 new accounts per month to 5-7 after we started handling his prospecting. He did not work more hours. He just spent them on the right conversations instead of cold outreach that went nowhere.

If you want to see how that would work for your situation, I can show you in under 10 minutes. If not, totally understand.
12-16% reply rate
Thursday best day
6:00 AM best time

Personalization Tips

  • Match the account numbers to what is realistic for their market
  • Reference the type of accounts they typically close
  • Mention a specific prospecting challenge common to their role

When to Use

Send as the second follow-up to individual contributors at small companies, using a peer-level success story.

When NOT to Use

Do not send if they have already scheduled a call or engaged in any way.

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