Follow-up #2 Individual Contributor Small Business
Follow-up #2 for Law Firms
Targeting individual contributor at small business companies (1-50 employees).
Subject Line
This associate added 6 clients in 3 months
Email Template
Hi {{first_name}},
Quick follow-up with a real result from an attorney at a firm similar to {{company_name}}.
A senior associate at a 15-attorney firm started targeted outreach to business owners in the manufacturing sector, which aligned with her employment law practice. She spent 90 minutes a week on it. In three months, she brought in six new clients, all of whom came from companies that had been using larger, more expensive firms and were looking for more accessible counsel.
Her managing partner was impressed enough to start tracking origination credit for her work, which is now a significant factor in her compensation discussions.
If you would like to see the exact approach she used, I am happy to share it. If the timing is not right, no pressure at all. 13-17% reply rate
Friday best day
3:30 PM best time
Personalization Tips
- Reference their practice area and the types of businesses they could target
- Mention how origination credit works at smaller firms as a motivation
- Note any signs they are building toward a partnership or leadership role
When to Use
Send 4-5 business days after follow-up 1 with a relatable story about a peer associate who achieved tangible career results.
When NOT to Use
Do not send if the attorney has recently announced they are leaving the firm or transitioning to an in-house role.
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