Follow-up #2 C-Suite / Founder Small Business
Follow-up #2 for Manufacturing
Targeting c-suite / founder at small business companies (1-50 employees).
Subject Line
Last thought on downtime at {{company_name}}
Email Template
Hi {{first_name}},
I know you're busy running the shop, so I'll keep this brief. A manufacturer your size recently told us that one simple change, tracking the actual reason for each unplanned stop rather than just logging the stop itself, revealed that 40% of their downtime came from a single root cause they hadn't identified.
If downtime is costing {{company_name}} more than it should, I'd welcome a quick conversation. If not, no worries at all. 4-6% reply rate
Tuesday best day
7:00-8:00 AM best time
Personalization Tips
- Reference a seasonal demand pattern relevant to their industry
- Mention a specific product they make and the cost of production delays for it
- Note any local industry events or trade shows coming up where you might connect in person
- Reference a public review or testimonial that hints at delivery reliability
When to Use
Send 5-7 days after the first follow-up as a final value-add touchpoint before the breakup email.
When NOT to Use
Skip if the first two emails had hard bounces or if you received a clear not-interested signal.
Want AI-personalized emails?
PitchGale generates emails tailored to each prospect's company and role.