Follow-up #2 Manager / Director Mid-Market
Follow-up #2 for Manufacturing
Targeting manager / director at mid-market companies (51-500 employees).
Subject Line
Results from a manufacturer like {{company_name}}
Email Template
Hi {{first_name}},
Quick update: a mid-market manufacturer in a similar space to {{company_name}} just completed a changeover reduction program with us. They cut average changeover time from 47 minutes to 19 minutes across their main production lines, which freed up an additional 1,200 hours of annual capacity.
The operations manager leading the initiative said the biggest surprise was how much time was lost to searching for tools and fixtures rather than the actual mechanical changeover. If that resonates with what you see at {{company_name}}, it might be worth comparing notes. 5-8% reply rate
Tuesday best day
7:30-9:00 AM best time
Personalization Tips
- Reference their product variety and implied changeover frequency
- Mention specific lean tools like 5S or SMED if their website references continuous improvement
- Note their competitive landscape and how throughput improvements would help their market position
- Reference any awards or recognitions they've received for operational excellence
When to Use
Use as a social-proof follow-up 5-6 days after the first follow-up to a mid-market operations manager.
When NOT to Use
Avoid if you don't have a real case study that matches their industry or company profile.
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