Follow-up #1 Manager / Director Small Business
Follow-up #1 for Manufacturing
Targeting manager / director at small business companies (1-50 employees).
Subject Line
The scrap reduction guide I mentioned
Email Template
Hi {{first_name}},
I reached out a few days ago about reducing scrap rates at {{company_name}}. I went ahead and pulled out the section from our guide that's most relevant to shops running your type of equipment.
The three biggest wins we've seen at smaller manufacturers are: standardizing setup verification checklists, implementing first-article inspection gates, and tracking scrap by cause code rather than just total weight. Most shops can implement all three in under two weeks.
Want me to send the relevant section? It's a quick read. 7-10% reply rate
Monday best day
6:30-8:00 AM best time
Personalization Tips
- Reference the specific equipment or processes they run and tailor the tips accordingly
- Mention a specific product they make and the quality standards it likely requires
- Note any quality-related job postings that suggest they are investing in this area
- Reference their customer industries and the quality expectations those customers have
When to Use
Send 3-4 business days after the initial email to a production manager at a small manufacturer.
When NOT to Use
Do not use if your first email already included the guide or resource.
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