Follow-up #2 Individual Contributor Mid-Market
Follow-up #2 for Moving Companies
Targeting individual contributor at mid-market companies (51-500 employees).
Subject Line
Sales rep closed 4 extra moves per week
Email Template
Hi {{first_name}},
One last thought on improving the leads that reach your desk.
A sales rep at a similar-sized moving company started receiving pre-qualified prospects from us and saw their weekly close count go from 6 to 10. The difference was not in their pitch or technique. It was that the leads were already a match for their company's services and pricing before the first conversation happened.
If you would like to see how this could work for your territory at {{company_name}}, I am happy to walk through it. If not, I appreciate you reading these messages. 5-7% reply rate
Wednesday best day
11:00 AM best time
Personalization Tips
- Reference their specific territory or region within the company's coverage area.
- Mention the service types they likely sell most based on the company's positioning.
- Note how the improvement would look relative to their current workload and targets.
When to Use
Send 5 to 6 business days after the first follow-up to a mid-market sales rep, using a peer-level result story focused on personal performance metrics.
When NOT to Use
Do not send if the rep has already expressed that lead sourcing decisions are made above their level.
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