Follow-up #2 Individual Contributor Small Business
Follow-up #2 for Moving Companies
Targeting individual contributor at small business companies (1-50 employees).
Subject Line
Estimator booked 8 extra moves last month
Email Template
Hi {{first_name}},
Last follow-up from me on this. I wanted to share a quick result.
An estimator at a small moving company similar to {{company_name}} started receiving pre-qualified leads from us last quarter. In his first full month, he booked 8 additional moves that he would not have seen through their normal channels. The leads came with move dates, inventory estimates, and contact details ready to go.
If having more bookings without more legwork sounds useful, just reply and we can talk specifics. Either way, thanks for your time. 6-8% reply rate
Monday best day
6:30 AM best time
Personalization Tips
- Adjust the number of additional moves to be realistic for their market size.
- Reference the specific types of moves they handle most frequently.
- Mention how the extra bookings would translate to commission or income if they are compensated on volume.
When to Use
Send 4 to 5 business days after the first follow-up to a small moving company IC, using a peer-level success story with concrete numbers.
When NOT to Use
Do not send if the IC previously indicated they have no say in vendor decisions at their company.
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