Follow-up #2 Manager / Director Small Business
Follow-up #2 for Moving Companies
Targeting manager / director at small business companies (1-50 employees).
Subject Line
Small mover went from 5 to 12 weekly bookings
Email Template
Hi {{first_name}},
Quick follow-up with a result I thought you would find relevant.
A small moving company manager I worked with was averaging about 5 booked moves per week and spending most of their marketing budget on online directories. After switching to targeted outreach to property managers and real estate offices in their top zip codes, they consistently hit 12 bookings per week within two months. The leads were also higher quality because they came from trusted referral sources rather than price-comparison shoppers.
If {{company_name}} could benefit from a similar approach, I am happy to walk through the details. Just reply and we can set something up. 5-7% reply rate
Wednesday best day
7:30 AM best time
Personalization Tips
- Adjust the booking numbers to reflect a realistic improvement for their specific market size.
- Reference the property management companies or real estate offices in their service area.
- Mention their current online directory presence and how it compares to competitors.
When to Use
Send 4 to 6 business days after the first follow-up to a small moving company manager, using relatable numbers and a practical example.
When NOT to Use
Do not send if the prospect has already scheduled a call or expressed clear disinterest.
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