Follow-up #2 C-Suite / Founder Enterprise
Follow-up #2 for Nonprofits
Targeting c-suite / founder at enterprise companies (500+ employees).
Subject Line
Case study from a peer in your sector
Email Template
Hi {{first_name}},
I appreciate that your schedule at {{company_name}} likely makes it difficult to evaluate every outreach you receive. I wanted to share one final piece of information that might warrant a closer look.
A national nonprofit in a sector adjacent to yours used our platform to unify donor engagement data across seven regional offices. The result was a 24% improvement in overall retention and a significant reduction in duplicated stewardship efforts across teams. Their Chief Development Officer credited the initiative with contributing to their strongest fundraising year in a decade.
If a conversation about whether a similar approach could benefit {{company_name}} would be worthwhile, I would be glad to arrange it at your convenience. 5-7% reply rate
Tuesday best day
8:30 AM best time
Personalization Tips
- Select a case study from an organization the recipient would recognize as a peer or competitor
- Reference their organizational structure, such as regional offices or multiple affiliates, to make the case study feel directly applicable
- Mention a publicly stated strategic goal from their leadership that aligns with the results in your case study
When to Use
7-10 business days after the first follow-up. Use when you have a prestigious case study that would carry weight with enterprise leadership.
When NOT to Use
When the organization is publicly managing a crisis, leadership transition, or major restructuring.
Want AI-personalized emails?
PitchGale generates emails tailored to each prospect's company and role.