Follow-up #2 Manager / Director Enterprise
Follow-up #2 for Nonprofits
Targeting manager / director at enterprise companies (500+ employees).
Subject Line
Enterprise stewardship results to share
Email Template
Hi {{first_name}},
I wanted to share one additional piece of information that might be relevant for your team at {{company_name}}.
A VP of Development at a large international nonprofit used our platform to standardize stewardship workflows across a team of 35 fundraisers. The results after 12 months included a 20% improvement in donor retention, a 15% increase in average gift size for stewarded donors, and a 50% reduction in time spent on manual reporting.
She mentioned that the ability to present these metrics to her executive team was instrumental in securing additional investment in the development operation. If building a similar business case would be valuable for your work at {{company_name}}, I would be glad to walk through the specifics. 6-8% reply rate
Tuesday best day
9:30 AM best time
Personalization Tips
- Reference a budget cycle or planning timeline relevant to enterprise nonprofit decision-making
- Mention specific metrics that would matter to their executive team based on publicly stated organizational priorities
- Note any technology initiatives or digital transformation efforts at {{company_name}} that your solution could complement
When to Use
7-10 business days after the first follow-up. Best when you can offer results that help the manager build a case for investment to their leadership.
When NOT to Use
When the organization has recently completed a major technology investment or is in a budget freeze period.
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