Follow-up #2 Manager / Director Small Business
Follow-up #2 for Nonprofits
Targeting manager / director at small business companies (1-50 employees).
Subject Line
What a similar nonprofit achieved
Email Template
Hi {{first_name}},
One last thing I wanted to share before I step back.
A development manager at a small literacy nonprofit was in a spot that might sound familiar: tracking donors in spreadsheets, sending thank-yous manually, and losing donors simply because follow-up slipped through the cracks. After setting up automated workflows, her team recovered 23% of previously lapsing donors and freed up nearly a full day per week.
If hearing how she set it up would be helpful for your work at {{company_name}}, I am happy to connect you directly or walk through the process. If the timing is not right, I completely understand. 9-12% reply rate
Thursday best day
10:00 AM best time
Personalization Tips
- Choose a social proof example featuring someone in a similar role and organizational context
- Reference a specific operational challenge visible from their online presence or job description
- Mention the tools they currently use and explain how the transition worked for the person in your example
When to Use
7-10 business days after the first follow-up. Best when you can offer a relatable peer story with specific, believable results.
When NOT to Use
When the manager has recently posted about being overwhelmed or dealing with organizational challenges that would make sales outreach feel inappropriate.
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