Follow-up #1 Manager / Director Small Business
Follow-up #1 for Pet Services
Targeting manager / director at small business companies (1-50 employees).
Subject Line
Thought this might help with client bookings
Email Template
Hi {{first_name}},
I dropped you a note a few days ago about filling more appointment slots at {{company_name}}. I know things get busy, so I wanted to share one quick tip that small pet care teams have found useful.
A simple three-email sequence sent to clients who have not booked in 45 days, with each message spaced a week apart, consistently brings back 15-20% of lapsed clients. No discounts needed, just a well-timed reminder that you are thinking about their pet.
Want me to send over the exact sequence? It takes about 10 minutes to set up. 9-13% reply rate
Wednesday best day
10:30 AM best time
Personalization Tips
- Reference their current booking method and suggest how the sequence integrates with it.
- Mention a specific service that tends to drive repeat visits, like grooming or dental cleanings.
- Note any upcoming local events or seasonal shifts that create natural outreach opportunities.
- If their website shows a cancellation or rescheduling policy, reference how re-engagement reduces cancellations.
When to Use
Send 3-4 days after the initial email to a manager at a small pet services business who has not replied.
When NOT to Use
Do not use if the business appears to be fully booked based on their online availability, as the pain point may not resonate.
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