Follow-up #2 Individual Contributor Mid-Market
Follow-up #2 for Photography
Targeting individual contributor at mid-market companies (51-500 employees).
Subject Line
How photographers are winning internal buy-in
Email Template
Hi {{first_name}},
I know that recommending new tools at a mid-sized company can feel like an uphill battle, so I wanted to share how a photographer in a similar role to yours made it happen. They pitched the tool to their manager by showing that other creative teams in their industry were already using outbound outreach to fill their project pipeline, and that the cost of not doing it was leaving revenue on the table.
The pitch took five minutes, and the manager approved a pilot within the week. Three months later, the pilot was expanded to the entire creative division because the results spoke for themselves.
If you think a similar approach could work at {{company_name}}, I can send you the same materials that photographer used to make their case. 9-12% reply rate
Monday best day
11:30 AM best time
Personalization Tips
- Reference the internal dynamics and decision-making culture at companies of their size
- Mention specific budget or approval thresholds that would make a pilot easy to greenlight
- Note any competitive pressure from other creative agencies that could strengthen the internal case
When to Use
Send five to seven business days after the first follow-up to a mid-market IC, providing a blueprint for internal advocacy and adoption.
When NOT to Use
Do not send if you have already been connected with their manager or if internal budget discussions are already underway.
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