Follow-up #2 Manager / Director Enterprise
Follow-up #2 for Photography
Targeting manager / director at enterprise companies (500+ employees).
Subject Line
Enterprise photography teams seeing 3x pipeline
Email Template
{{first_name}},
I wanted to share a relevant data point from an enterprise creative services division that implemented a structured outbound program similar to what I described in my earlier messages. Over twelve months, they saw a three-times increase in qualified pipeline from accounts that had not previously been in their funnel.
The program was run by their existing team with no additional hires. It integrated with their Salesforce workflow and maintained full compliance with their corporate communications policies. The division manager who sponsored the initiative reported that the implementation required approximately ten hours of setup and five hours per week of ongoing management.
If this level of result is relevant to your goals at {{company_name}}, I would be glad to facilitate a more detailed conversation with the appropriate stakeholders on your team. 5-7% reply rate
Wednesday best day
10:30 AM best time
Personalization Tips
- Reference their enterprise CRM and how the integration would work specifically for their setup
- Mention the specific compliance or governance requirements that matter most in their industry
- Note the resource constraints they likely face and how minimal the ongoing time investment would be
When to Use
Send seven to ten business days after the first follow-up to an enterprise manager, using quantified results and emphasizing low implementation burden.
When NOT to Use
Do not send if the manager has indicated the budget cycle is closed or that new vendor evaluations are paused.
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