Follow-up #2 Manager / Director Mid-Market
Follow-up #2 for Photography
Targeting manager / director at mid-market companies (51-500 employees).
Subject Line
How a similar team generated 40 new leads
Email Template
Hi {{first_name}},
I have been sharing some information about outbound outreach and wanted to follow up with a specific result. A photography company with a team similar in size to {{company_name}} ran a targeted outreach campaign to event planning firms and corporate marketing departments. In their first quarter, they generated forty new qualified leads and converted eleven of those into retainer agreements.
What made the difference was the level of personalization. Each message referenced the prospect's recent events, upcoming product launches, or content gaps that professional photography could address. It was not volume-based outreach. It was precision-based.
If you would like to see how they structured their campaigns, I can share the framework. It would take about fifteen minutes to walk through. 8-11% reply rate
Thursday best day
9:30 AM best time
Personalization Tips
- Reference the specific client verticals that would respond best to personalized outreach from their company
- Mention conversion metrics that align with their team's goals and KPIs
- Note any competitive advantages they have that would make their outreach particularly effective
When to Use
Send five to seven business days after the first follow-up to a mid-market manager, leading with conversion-focused social proof.
When NOT to Use
Do not send if the manager has indicated they need to involve other stakeholders and you should be waiting for that introduction.
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