Follow-up #2 Individual Contributor Mid-Market
Follow-up #2 for Printing & Signage
Targeting individual contributor at mid-market companies (51-500 employees).
Subject Line
What other print reps are doing differently
Email Template
Hi {{first_name}},
One more follow-up on the prospecting tools I mentioned for {{company_name}}. Here is something I think is worth knowing.
The top-performing print sales reps we work with are not just working harder. They are using trigger-based prospecting, reaching out to companies right when they need signage, like after a rebrand, a new location, or a renovation.
The difference in response rates is dramatic. Cold outreach typically gets 2-3% replies. Trigger-based outreach in the print industry gets 12-18%.
If that kind of edge interests you, I can show you how it works. If not, I will stop following up. Either way, good selling to you. 9-13% reply rate
Thursday best day
11:00 AM-1:00 PM best time
Personalization Tips
- Reference specific trigger events relevant to the types of clients they sell to.
- Mention their hit rate on current prospecting efforts if you can gauge it from their activity.
- Note a vertical where trigger-based outreach is especially effective for print companies.
When to Use
Send 4-6 business days after the first follow-up with a compelling data comparison.
When NOT to Use
Skip if the rep has already expressed interest in a different solution.
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